Digital Marketing Training

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Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

Digital Marketing Training

Learn the required theory, obtain the practical skills, and get the right industry exposure to be able to use digital tools, strategies, and analytics to build brand presence, engage audiences, and drive business growth to become a successful Digital Marketing professional.

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2-3 Months

20+ Hrs

10k+ Students

30+ Experts

1 On One Interaction

Here's Why You Need to Master Digital Marketing

5,000+

JOB OPPORTUNITIES IN INDIA

8LPA-15LPA

MEDIAN SALARY PACKAGE

40%

ANNUAL GROWTH RATE

CURRICULUM

MODULE 1: Introduction to Digital Marketing
  1. What is Digital Marketing?
  2. Traditional vs Digital Marketing
  3. Digital Marketing Channels Overview
  4. Benefits of Digital Marketing
  5. Current Trends in Digital Marketing
MODULE 2: Market Research
  1. Importance of Market Research
  2. Understanding Target Audience (Demographics, Psychographics)
  3. Competitor Analysis
  4. Tools for Market Research (Google Trends)
MODULE 3: Website Building & WordPress (CMS)
  1. Importance of a Website in Digital Marketing
  2. Introduction to Domain & Hosting
  3. Introduction to WordPress CMS
  4. Installing and Setting up WordPress
  5. Choosing Themes & Installing Plugins
  6. Creating Essential Pages (Home, About, Contact, Blog, Services)
MODULE 4: Search Engine Optimization (SEO)
  1. Introduction to SEO: On-Page, OffPage, Technical
  2. Keyword Research Tools (Google Keyword Planner, Ahrefs)
  3. On-Page SEO: Title, Meta Tags, Headers, Image Optimization
  4. Off-Page SEO: Link Building & Backlinks
  5. Introduction to Local SEO
MODULE 5: Google Analytics 4
  1. Introduction to Google Analytics 4
  2. Setting up Google Analytics on Website
  3. Understanding Dashboard & Key Metrics
  4. Tracking Traffic Sources & User Behavior
  5. Creating Events & Goals
MODULE 6: Google Ads (Search + Display)
  1. Introduction to Google Ads
  2. Campaign Types: Search, Display
  3. Creating Google Ads Account
  4. Keyword Planning & Match Types
  5. Writing Effective Ad Copy
  6. Bidding Strategies & Quality Score
  7. Introduction to Display Ads (Banners)
  8. Measuring & Optimizing Campaign Performance
MODULE 7: Social Media Marketing (SMM)
  1. Importance of Social Media in Marketing
  2. Overview of Platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest
  3. Creating Business Profiles & Pages
  4. Content Strategy for Social Media
  5. Scheduling & Automation Tools (Buffer, Hootsuite)
  6. Measuring Engagement (Likes, Shares, Reach, Impressions)
MODULE 8: Facebook & Instagram Ads (Meta Ads)
  1. Introduction to Meta Business Suite
  2. Creating & Managing Facebook Ad Campaigns
  3. Ad Objectives (Awareness, Consideration, Conversion)
  4. Targeting Options (Custom Audiences, Lookalike Audiences)
  5. Ad Creatives: Image, Video, Carousel
  6. Pixel Integration & Conversion Tracking
  7. Budgeting & Reporting
MODULE 9: Content Marketing
  1. What is Content Marketing?
  2. Types of Content: Blog, Video, Infographics, Ebooks
  3. Content Planning & Strategy
  4. Content Creation Tools (Canva, Grammarly, ChatGPT)
  5. SEO & Content Integration
  6. Content Calendar Planning
MODULE 10: Email Marketing
  1. Importance of Email Marketing
  2. Email Marketing Platforms (Mailchimp)
  3. Building Email Lists & Lead Magnets
  4. Designing Effective Campaigns (Newsletter, Promotions)
  5. Email Automation & Drip Campaigns
  6. A/B Testing & Metrics (Open Rate, CTR, Bounce Rate)
MODULE 11: YouTube Ads
  1. Introduction to YouTube Advertising
  2. Types of YouTube Ads (Skippable, Non-Skippable, Bumper)
  3. Creating a YouTube Channel for Business
  4. Google Ads Integration for YouTube Campaigns
  5. Targeting & Bidding Options
  6. Analytics for YouTube Ads
MODULE 12: Marketing Strategy & Funnel Building
  1. What is a Marketing Funnel?
  2. Awareness → Consideration → Conversion → Retention
  3. Building Funnels with Email, Ads, and Content
  4. Understanding Customer Journey
  5. Tools for Funnel Building (ClickFunnels, Systeme.io)
  6. Mapping Strategy to Goals
MODULE 13: Freelancing & Career Building
  1. Introduction to Freelancing Platforms (Upwork, Fiverr, Freelancer)
  2. Building a Personal Brand
  3. Creating a Digital Marketing Portfolio
  4. Pitching & ProposalWriting
  5. Time & Client Management
  6. Certifications & Continuous Learning(Google, HubSpot, Meta)
  7. Career Options in Digital Marketing (Freelancer, Agency, In-house)

Companies Hiring Digital Marketing Expert

Our curriculum is designed to give you the skills needed to crack interviews at leading companies like these.

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Affordable and student friendly prices

SKILLSTACK

  • Recorded Lectures
  • Real Time Projects
  • 4+ Hrs of Live Sessions
  • One On One Doubt Sessions
  • CERTIFICATION
  • Mentor Support
  • Placement Guidance
  • Interview Assistance
  • Linkedin Optimization

₹5,000.00Add to cart

SKILLFORGE

  • Recorded Lectures
  • Real Time Projects
  • 10+ Hrs of Live Sessions
  • One On One Doubt Sessions
  • CERTIFICATION
  • Mentor Support
  • Placement Guidance
  • Interview Assistance
  • Linkedin Optimization

₹9,000.00Add to cart

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