Obtain the right skillset to become proficient at SEO, PPC social media management, E-mail marketing etc. Get the firsthand industry exposure you need to be able to conduct proper market research and build proper Digital Marketing strategies.
What Will You Learn?
- Master Search Engine Optimization (SEO) to rank websites on Google.
- Create and manage effective Google Ads and Facebook/Instagram Ad campaigns.
- Develop a content strategy and build a powerful social media presence.
- Understand email marketing, from building a list to creating high-converting campaigns.
- Analyze data with Google Analytics to make smarter marketing decisions.
Material Includes
- 20-25 hours of high-definition video lectures.
- Checklists, templates, and case studies.
- Hands-on assignments to build a marketing portfolio.
- Access to a student community forum.
- A verifiable Certificate of Completion from Skillsflick.
Requirements
- No prior marketing experience is required.
- A computer with an internet connection.
- An eagerness to learn and experiment with online tools.
Audience
- Aspiring Digital Marketers and Social Media Managers.
- Entrepreneurs and business owners who want to grow their own brand.
- Students from any background looking for a high-demand, creative career.
Course Content
Module 1: Introduction to Digital Marketing
-
Introduction
27:47 -
QUIZ 1
Module 2: Market Research
-
Market Reserach
11:26
Module 3: Website Building & WordPress(CMS)
-
Website Intro
10:25 -
Xampp
08:27 -
WordPress Installation
14:18 -
WordPress Dashboard
13:50 -
Theme Installation
04:35 -
Contact Us Form
10:05 -
Creating Post
10:42 -
Creating Pages
08:52 -
Top Bar Menu
07:37 -
website Live
15:22
Module 4: Search Engine Optimization
-
Introduction To SEO
15:00 -
Keyword Research
16:30 -
On Page SEO Intro
09:08 -
On Page SEO Part 2
38:08 -
Off Page SEO Part 1
11:38 -
Off Page SEO Part 2
09:38 -
Local SEO
11:40 -
Technical SEO
14:03 -
Content Marketing
11:17
Module 5: Email Marketing
-
Importance of Email Marketing and Marketing Platform
13:56 -
Integration of WordPress and Brevo
10:21 -
Designing Effective Contact Form
11:39 -
Creation of Email Automation and Drip Campaign
21:18
Module 6: Google Analytics 4
-
Lesson 1: Introduction to GA4
15:24 -
Lesson 2:GMT-Setup
14:57 -
Lesson 3: Google Analytics 4 Account Setup
19:51 -
Lesson 4: Event Creation By GA4
08:03 -
Lesson 5: Event Creation by GTM
09:01 -
Lesson 6:Internal Traffic Exclusion
06:51
Module 7: Google ADs
-
Lesson 1: Introduction to Google Ads
27:13 -
Lesson 2: Google Ads Account Setup
14:11 -
Lesson 3: Connecting GADs to GA4
04:01 -
Lesson 4: Campaign Foundations
37:38 -
Lesson 5: Conversion Tracking Setup in Google Ads
12:10 -
Lesson 6: Core Requirements for Shopping Ads
21:04 -
Lesson 7: Merchant Center and Website Requirements
18:08 -
Lesson 8: Campaign Setup and Prerequisites
06:52 -
Lesson 9: Creation and Implementation of a Performance Max campaign
13:12 -
Lesson 10: Core Concepts of Display Campaigns
23:32 -
Lesson 11: Google Ads Optimization
15:13
Module 8: Social Media Marketing
-
Lesson 1: Importance of Social Media in Marketing
16:10 -
Lesson 2: Instagram Account Creation
13:44 -
Lesson 3: Facebook Page Creation
24:00 -
Lesson 4: Scheduling & Automation Tools (Meta Business Suite)
10:20 -
Lesson 5: Creation Of Stories
05:34
Module 9: META ADs
-
Lesson 1: Understanding Meta Ads
51:46
Module 10: Youtube Marketing
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Lesson 1: Introduction
15:56 -
Lesson 2: Channel Creation and Management
25:10 -
Lesson 3: Connecting YouTube and Google Ads
22:47
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